Treatment x Lifestyle

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made by: Alerje
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Featured In
  • Availability

    Alerje is building a more convenient food allergy management platform to fit the needs of today's patients, aimed at improving the overall quality of life for those affected by life threatening food allergies.

  • Alerts

    When our device is used during food allergy emergencies, a CareCircle (including 911 dispatchers, parents, spouses, etc.) is alerted of the incident including location information.

    Ensure that your medication is at it's prime effectiveness by receiving medication expiration alerts.

  • Avoidance

    This “Treatment x Lifestyle” approach also includes a mobile app that’s designed to improve patient behavior and adherence.

The Problem

A growing epidemic

  • 220 million people suffer from severe food allergies worldwide
  • 377 percent increase in private insurance claims associated with severe food allergy

Alerje sits at the intersection of traditional MedTech and Consumer products, using proactive patient design to reduce the cost of healthcare and improve patient outcomes.

Internet of Medical Treatment

Improved Quality of Life: Chronic diseases have a notoriously low compliance level, often less than 50%. Increased peace of mind for parents, patients, and caregivers by leveraging existing consumer product form factors to increase adherence.

Improved Patient Experience: Prevention of life threatening emergencies is the best cure to improve wellness. Incentivize and empower patients via mobile apps to make better dietary decisions.

Reduced Cost of Care: The “backdoor” of the healthcare system is the ER which leads to increased costs across the entire ecosystem.

About Us

Core Team

  • Javier Evelyn

    Founder & CEO

    Javier, a patient entrepreneur who personally suffers from multiple food allergies, is the Founder and CEO of Alerje, a MedTech & Digital Health startup. He's also a founding team member of MedTech Color, an organization aimed to advance the representation of persons of color in the medical device industry. He serves as a Millennial Advisory Board Member to First Independence Bank. Javier recently made the 2019 Crain’s Detroit Business 40 Under 40 list. He served as the 2017 Google x CODE2040 Detroit EIR. Prior to this endeavor, Javier led in the development of mobile app projects for a multi-billion dollar health insurance company and pharmacy benefit manager. Before working in the tech industry, he was a founding team member of an independent insurance agency where he led in sales and management. Originally from Chicago, IL, he received his Bachelor’s degree from Illinois State University.

  • Ronald Fessler

    Director of Mobile Development

    After graduating from Arizona State University in 2006 with a B.S in Computer Science, Ron has spent the last 10 years in software development. He began his career writing web applications in HTML, CSS, and ColdFusion. Shortly after the first iOS SDK was made public, he transitioned into iOS development and has been creating mobile apps ever since.

  • Nathan Ivy

    Director of Product Development

    Nathan has spent 12 years working in product development for one of the largest transportation companies in the United States. During this time, in addition to receiving his BA in Product Design, he has worked in product testing, validation, materials and electrical engineering. Most recently Nate has contributed his product development skillsets to various industries that include manufacturing, consumer products and retail as an independent product designer and consultant. With his education in Product design and experience in Engineering, Nate has attained a wide variety of skills that address the full spectrum of the product development life cycle.

  • Will Martin

    Lead Mechanical Engineer

    Will is a graduate from the University of North Carolina with a B.S. in Bio-Medical Engineering. During his undergrad he worked to create devices in the auto-injector space and has gathered experience in rapid prototyping through several other projects. Outside the field of engineering Will is part of Venture For America, an organization that promotes entrepreneurship in mid-sized cities.

  • Dustin Kang

    Mechanical Engineer

    Dustin has over two years of experience working at large engineering companies in the aerospace and industrial segments. Whether it’s designing and improving manufacturing processes, finding ways to reduce cost, designing assembly fixtures and tooling, or developing test plans for qualifying new parts, he has a proven track record of tackling large and complex projects and delivering results in an efficient manner. A graduate of the University of Maryland - College Park, Dustin is a 2019 Venture for America Fellow.

  • Yue Wang

    UI/UX Designer

    Yue is a graduate from University of Michigan with a M.S. in Information Science, specializing in UX research and design. During her study, she has several experience working on enterprise and consumer facing products. She was motivated to listen to users’ needs and solve problems in useful, intuitive and delightful ways with her skills from design, software engineering and illustration background.

Advisory Board

  • Frank Orlowski

    Advisor & Investor

    Frank is an accomplished Senior Executive and Board Member with more than 25 years of success in the pharmaceutical, medical devices, contract manufacturing, and healthcare industries. Leveraging extensive experience leading operational and financial strategies, Frank is a valuable asset for companies seeking guidance on growth, global markets, cost control, and capital investment. His broad areas of expertise include international expansion, distribution logistics, contract negotiation, supply reliability, system implementation, change management, acquisitions, divestitures, joint ventures, and team building.

  • David Esposito


    David has built and scaled multiple healthcare companies that resulted in successful exits to strategic buyers. As the CEO, he led Armune BioScience in it’s 2017 acquisition by Exact Sciences. He was the US President at Phadia US/AB, which sold to Thermo Fisher Scientific in 2011. David is a combat veteran, husband, father, business executive, and creator of the award-winning resources you’ll find on this website. He is dedicated to developing programs and resources that help people be their best for those they care about most at home, work, and in the community.

  • Dr. Will Waterfield


    Dr. Will Waterfield began his career with Lederle Laboratories in recombinant viral research and development. (Lederle became part of Wyeth, now Pfizer.) Three years later, he moved to commercial operations and optimized polio manufacturing, and then he directed commercial operations at the Lederle site for nine years. He was Lead on the design, construction, start up, commissioning, and licensure of Prevenar, a Pfizer vaccine for infants and children against diseases caused by Streptocccus pneumonia, including sepsis, meningitis, pneumonia, otitis media, and bacteraemia. Subsequently, he left commercial operations, and created the Manufacturing Science and Technology groups to remediate vaccine supply issues. From 2012 until his departure in 2018 he focused on New Technology and Innovation attempting to identify and implement best in class and next in class technology. In 2016-2017 he created NextGeneration Manufacturing Technologies for all of Pfizer: API, Solid Oral Dose, Small Molecule, Packaging, Bios Drug Substance and Drug Product.

  • Dr. Robert Moskowitz


    Dr. Robert Moskowitz is a practicing board certified emergency room physician who has served as medical director at multiple hospitals for over a decade. He completed his executive MBA at Vanderbilt in 2008 and is the former Chief Medical Officer for Satchel Health. He is married with two children, one of which has severe food allergies. His commitment to Alerje stems from his expertise in handling food allergies as both a father and a physician.

  • Valerie Bramwell


    A registered nurse of 20 plus years, Valerie has provided strategic direction, leadership and administration over assigned clinics; Cicero and the Dr. Jorge Prieto Health Center. She has overseen the process improvement and initiatives within the various clinics under her supervision for the prompt delivery of medication, patient assessment and established protocol for medical equipment. The hands on experience that she’s had working with patients has enabled her to be an effective leader with an invaluable perspective.

Having a patient entrepreneur that has personally felt the pain points of our end users has given Alerje a unique insight into this problem. Our industrial designer and mobile app developer each have over 10 years of experience each.

We’ve bolstered our advisory board with a medtech veteran, ER doctor who’s children have food allergies, and a registered nurse with 20 plus years of expercience each.

Some Investors & Supporters


what’s new

  • The West Coast Consortium for Technology & Innovation in Pediatrics

    FDA Backed Startup Program Accepts Alerje

    The West Coast Consortium for Technology & Innovation in Pediatrics (CTIP) is an FDA funded MedTech accelerator supporting pediatric device innovators from concept to commercialization. As a CTIP portfolio members, Alerje is connected to a national network of clinical, scientific, regulatory, as well as business experts.

  • Backstage Accelerator Detroit

    Alerje Joins the Inaugural Backstage Capital Accelerator!

    We're happy to announce that Alerje has been accepted into the inaugural Backstage Accelerator cohort in Detroit! There were over 1,800 applications from around the world, with an acceptance rate of less than 2%. The program starts next week 3/12. We're honored to be a part of such an awesome program!

  • MedTech Innovator

    MedTech Innovator Pitch Competition

    Earlier this month, Alerje was one of 8 companies selected for the 2018 MedTech Innovator Chicago Regional Pitch Competition. We had the opportunity to present to and receive feedback from judges including investors, providers, and senior executives from leading medtech companies such as Johnson & Johnson, Baxter, Molex, and many others. Based on feedback, there's a chance that we could be selected to advance to participate in the MedTech Innovator Accelerator and/or Showcase Program. Alerje happened to place in the top 3 at this event, so we're hopeful we'll be given the opportunity to move forward!

  • New Advisor & Investor

    Alerje brings on former pharmaceutical exec to the team

    Frank Orlowski brings over a decade of experience in the pharmaceutical industry to Alerje as an investor and strategic advisor.

  • Peanut Free Night

    Food Allergy Advocacy

    Alerje was showcased at the Nashville Sounds "Peanut Free Night", sharing our vision with over 7,000 attendees! We're thankful for The Allergy, Asthma, & Sinus Center as well as another one of our awesome advisors, Dr. Robert Moskowitz, for the opportunity!

    Next, we were proud to support the 4th annual University of Michigan Mary H. Weiser Food Allergy Center Spring Luncheon. The luncheon benefits a mission of improving the lives of food allergic individuals by conducting comprehensive research that will significantly improve patient care and expand food allergy education, research and community services. Both events gave us incredible insight and feedback from some of our most key stakeholders, patients, providers, and a few payers. Alerje was well received!

  • MedTech Founders Panel

    MedTech Founders Panel at Detroit Startup Week

    On behalf of Alerje, Javier joined some of Michigan's emerging entrepreneurs in the Health and Wellness, Life Sciences, and Medical Innovation space. We discussed opportunities, identified growth challenges, and swapped success stories at every stage of startup development.